I’d like to think my appreciation for design and branding is what made me want to make a living in the business. I’ve spent a good chunk of my life working with graphic designers, digital ad firms, and branding agencies. But somehow, nothing gets me going like a well-made trailer, a teaser campaign, or an interactive online experience. Call me gullible, call me what you will, I am the perfect target audience when it comes to selling anticipated films.