Brand consistency is one of the most important ways to ensure your business is seen as professional, upstanding, and aware of its impact. And we’re not just talking about logos. The way you talk about your company must be consistent across the board, from your mission statement to grant proposals to advertising to social media. How do you achieve this level of consistency in every aspect of your organization? We can help with that, making sure your company achieves brand excellence.

When it comes to making an impression, long or short, making sure your writing is sharp, succinct, and to the point is key. Style and flair are important, too. WM&A can write copy for you, whether it be for social media, advertising, or something longer. (And yes, we are #TeamOxfordComma)

The best spokespeople for your company or organization often come from those who are, or who look like, your customers. What’s the best way to find them, and how should their messages be deployed? Let’s talk about how to get the most out of your customer base, starting with the creation of a “story bank” of reviews and testimonials for you to draw from.

To read about Eric’s experience with storytelling, and what he recommends for a successful project, visit the Medium link in the top right corner of the site.

How do you know if your campaign is producing? WM&A can help you set up dashboards for quick reference so you know what the return is on your investment (ROI), and if you’re spending in the most fruitful way.

In order to determine what you’re doing right — and what you may be able to do better — it helps to have a sense of what your competition is doing. Creating a “SWOT” (Strengths, Weaknesses, Opportunities, Threats) Analysis can put your organization in perspective and see it as your customers do — which is to say, as one of many options out there.

Ever wanted to learn how you can create a storytelling campaign of your own? January 2024, I presented a 45-minute webinar called “Faces & Voices: How Storytelling Can Cement Connections with Prospective Members and Donors” for the USCJ (United Synagogue of Conservative Judaism). I’d love to do a presentation for you and your organization as well. Email me if you’d like to watch the recording.

There’s a right way to go about emailing your customer base, and then there’s everything else. Let’s take a look at what you’re doing now, in terms of the content of your emails, frequency, and list segmenting, and see if there’s a better way — and maybe a better platform — for your email marketing. Because let’s face it: it’s hard enough getting people to open emails — what about getting them to actually read? Sometimes, you need to reach out and grab your readers with bright, bold colors, and yes, a few bells & whistles.

WM&A will also be happy to maintain your email marketing on retainer.

Social media can feel like something you have to do, because, well, everyone’s doing it. But there’s a right way to go about it that’s more than about just selling a product. Branding and consistency of look are important, as well as creating engaging images/posts that don’t barrage your customers with text or information. WM&A will take a look at your accounts, or set them up, and help determine if you’re getting the most out of the effort you’re putting in. 

WM&A will also be happy to maintain and update your social media on retainer.

Having created or been on teams that created numerous websites since the late ‘90s, I’ve seen what makes for a good website — and what makes for a great one. Let WM&A take a look at your site and provide an honest appraisal of what you can be doing better, and where you’re succeeding.

We are also able to create websites using out-of-the-box solutions like Squarespace.

WM&A will also help organizations build new sites or work with with outside vendors on retainer.

If you’re finding yourself short a Marketing Director for a matter of weeks or months, WM&A can step in and keep your dept functions running, manage personnel, and serve as a reliable stopgap on your way to your next marketing director.

I’ve been creating podcasts since they first started in the early 00’s. and I’m still actively involved in that space. When it comes to video, simple, DIY projects can be just as effective as those created on Final Cut or Premiere. Let’s talk about creating some content to engage your audience.

Sometimes, your customers are your best spokespeople. How can you put their words or testimonials to work for you in a public way that feels vital and present, other than videos? If the goal is to instill pride and make your customers feel invested in your company, organization, or product, sometimes the simplest way is the best. Let’s discuss how WM&A can put membership to work for you.

It’s often hard to know what kind of impression your space is making until someone with fresh eyes walks into it. Is all of your signage where it should be? Are there opportunities for promotion you might be overlooking? What should you do with all the paper taped to your walls? Let’s have a conversation about how we can make your physical space as marketing-friendly as possible, while maintaining your institutional voice and presence.