In marketing, there’s no asking what’s next. The work doesn’t end because your campaign or project is done. The fruits of your labor don’t take root without being tended, carefully and strategically.

Why, five years after its rebrand, do some stores still feature the original “Dunkin’ Donuts” signage?

When it comes to writing for a particular institution or voice, there are lessons to be learned from the film world — specifically, from one of our most heralded screenwriters. Since his debut with 1992‘s Reservoir Dogs, Quentin Tarantino has churned out characters that seem to spring fully-formed from his fertile mind. In 2019’s Once Upon a Time… In Hollywood, he’s once again writing for a distinct time and place — sleazy, swinging late 60’s L.A. — and nailing every voice along the way.

The ads demonstrate a key aspect of any marketing campaign: the importance of recognizing a need, question, or problem, and building your campaign around that. Only when your problem is clear can you begin the process of arriving at a solution. For MLA, this clarity led to a series of innovative, humorous ads that draw on issues and qualities all Aussies can relate to — a true common denominator.

The excitement over Chevrolet’s holiday spot, “A Holiday to Remember,” is palpable. Not only has it been viewed 1.3M times on YT (as of this writing), but it managed to get this hard-bitten marketer to tear up on not one but two occasions.