Millions were passionate about Trump and his messaging. Many bought into his promises to lower the cost of groceries, secure the southern border, and extract us from foreign wars. Some believed he was sent from God to deliver us from the “evil” that is DEI and trans activism. They were entitled to their opinions. Do I think they got it wrong? I do. Do I think the pro-Palestinian activists shot themselves in the foot by staying home and not voting? I do, though I understand their anger. They thought things would be better under Trump, or at least not worse.

In marketing, there’s no asking what’s next. The work doesn’t end because your campaign or project is done. The fruits of your labor don’t take root without being tended, carefully and strategically.

Why, five years after its rebrand, do some stores still feature the original “Dunkin’ Donuts” signage?

When it comes to writing for a particular institution or voice, there are lessons to be learned from the film world — specifically, from one of our most heralded screenwriters. Since his debut with 1992‘s Reservoir Dogs, Quentin Tarantino has churned out characters that seem to spring fully-formed from his fertile mind. In 2019’s Once Upon a Time… In Hollywood, he’s once again writing for a distinct time and place — sleazy, swinging late 60’s L.A. — and nailing every voice along the way.

The ads demonstrate a key aspect of any marketing campaign: the importance of recognizing a need, question, or problem, and building your campaign around that. Only when your problem is clear can you begin the process of arriving at a solution. For MLA, this clarity led to a series of innovative, humorous ads that draw on issues and qualities all Aussies can relate to — a true common denominator.