EMAIL MARKETING

There’s a right way to go about emailing your customer base, and then there’s everything else. Let’s take a look at what you’re doing now, in terms of the content of your emails, frequency, and list segmenting, and see if there’s a better way — and maybe a better platform — for your email marketing. It’s hard enough getting people to open emails — what about getting people to actually read them? Sometimes you need to break up the monotony, especially with weekly or biweekly roundup, reach out and grab your readers with bright, bold colors, and yes, a few bells & whistles. Make them fun to read, keep them coming back.