INSIGHTS

Target Marketing — or, A Brief Guide to College Rock
Eric Winick Eric Winick

Target Marketing — or, A Brief Guide to College Rock

There was a moment, around 2014, when I realized that most of the music I enjoyed was, at most, three or four degrees removed from R.E.M. lead singer Michael Stipe. I drew up a flow chart of all of the artists I knew who were associated with Stipe, then connected them to other artists. Unsurprisingly, there was an insane amount of overlap.

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