Did Neon do Enys Men any favors? Yes and no. The point of marketing is to make something seem appealing, even when the subject matter may be hard to parse or unpleasant. I know this. I’ve done plenty of it in my life. But what happens when marketing builds an expectation that can’t be met? Does this help the product, or does it put the product in the uncomfortable position of having to go on podcasts and defend itself as “not really horror, but…” in an effort to please its corporate overlords?