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    <loc>https://winickmarketing.com/blog</loc>
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    <lastmod>2025-02-27</lastmod>
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  <url>
    <loc>https://winickmarketing.com/blog/can-marketing-save-america</loc>
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    <lastmod>2025-02-27</lastmod>
    <image:image>
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      <image:title>Insights - Can Marketing Save America? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63d15831bec2181b4f782196/d227c59e-521d-4959-99ef-4e17758b25c5/Story2.png</image:loc>
      <image:title>Insights - Can Marketing Save America? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63d15831bec2181b4f782196/90b65b94-6d0b-4a64-be93-e37798b8b34b/Story3.png</image:loc>
      <image:title>Insights - Can Marketing Save America? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63d15831bec2181b4f782196/f5483558-9f8a-443d-8ebb-7d2ac380ed4b/Story4.png</image:loc>
      <image:title>Insights - Can Marketing Save America? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63d15831bec2181b4f782196/8115535d-fcf8-48ec-a63f-e9ecf2cd9834/Story5.png</image:loc>
      <image:title>Insights - Can Marketing Save America? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://winickmarketing.com/blog/the-witch-made-me-watch-it</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-11-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63d15831bec2181b4f782196/062375e4-727c-4ff9-a7ec-8ca5e03c6aa3/LL.jpeg</image:loc>
      <image:title>Insights - The Witch Made Me Watch It - Make it stand out</image:title>
      <image:caption>Three posters for 2024’s LONGLEGS, design by GrandSon Creative (NEON)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63d15831bec2181b4f782196/f2c4cff0-2058-47b2-846d-2b8cd28557cb/AN.jpeg</image:loc>
      <image:title>Insights - The Witch Made Me Watch It - Make it stand out</image:title>
      <image:caption>Design by Bob Peak (American Zoetrope/United Artists)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63d15831bec2181b4f782196/ec361acc-ac65-41e5-8875-75d76da46e4a/SW.jpeg</image:loc>
      <image:title>Insights - The Witch Made Me Watch It - Make it stand out</image:title>
      <image:caption>L: Design by Tom Jung; R: Design by Drew Struzan (Lucasfilm)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63d15831bec2181b4f782196/a5677e30-b83a-4f2f-ad3f-9324facc6210/AS.jpeg</image:loc>
      <image:title>Insights - The Witch Made Me Watch It - Make it stand out</image:title>
      <image:caption>Design by Philip Gips (Warner Bros.)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63d15831bec2181b4f782196/01523c7b-aa0d-4556-be1c-457a8f618a54/GB.jpeg</image:loc>
      <image:title>Insights - The Witch Made Me Watch It - Make it stand out</image:title>
      <image:caption>Design by Michael C. Gross (Columbia Pictures)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63d15831bec2181b4f782196/df1f96e8-f783-4b7a-bfb7-e5b3eacef1cf/WA1.jpeg</image:loc>
      <image:title>Insights - The Witch Made Me Watch It - Make it stand out</image:title>
      <image:caption>Movie poster: ANNIE HALL (1977) | INTERIORS (1978) — United Artists</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63d15831bec2181b4f782196/393bb444-2540-4a3c-ba39-2eeb8e51406d/WA2.jpeg</image:loc>
      <image:title>Insights - The Witch Made Me Watch It - Make it stand out</image:title>
      <image:caption>MANHATTAN (1979, design by Joseph Caroff) | A MIDSUMMER NIGHT’S SEX COMEDY (1982) — Orion Pictures</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63d15831bec2181b4f782196/41761d72-fcea-46c5-b8a1-4098bf2a5f64/WA3.jpeg</image:loc>
      <image:title>Insights - The Witch Made Me Watch It - Make it stand out</image:title>
      <image:caption>BROADWAY DANNY ROSE (1984) | HANNAH AND HER SISTERS (1986) — Orion Pictures</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63d15831bec2181b4f782196/a15da9fc-e8b3-4fb7-adf1-faa3e59fcdd9/WA4.jpeg</image:loc>
      <image:title>Insights - The Witch Made Me Watch It - Make it stand out</image:title>
      <image:caption>ANOTHER WOMAN (1988) | CRIMES AND MISDEMEANORS (1989) — Orion Pictures</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63d15831bec2181b4f782196/38b65dab-b148-4b57-98ae-cc6226d41d9a/Pi.jpeg</image:loc>
      <image:title>Insights - The Witch Made Me Watch It - Make it stand out</image:title>
      <image:caption>Photo by Darren Aronofsky, from THE GUERRILLA DIARIES (Faber)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63d15831bec2181b4f782196/048af371-5a3e-4e67-98c5-da4413a4e28d/EWS.jpeg</image:loc>
      <image:title>Insights - The Witch Made Me Watch It - Make it stand out</image:title>
      <image:caption>Design by Katharina and Christiane Kubrick (Warner Bros.)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63d15831bec2181b4f782196/9a978a80-bb5f-4099-8f28-08dfa1b3528a/BW1.jpeg</image:loc>
      <image:title>Insights - The Witch Made Me Watch It - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63d15831bec2181b4f782196/7537ad4c-e3fd-48a3-9e6e-b1f7494197ca/BW2.jpeg</image:loc>
      <image:title>Insights - The Witch Made Me Watch It - Make it stand out</image:title>
      <image:caption>(Artisan Entertainment/Haxan Films)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63d15831bec2181b4f782196/e1f81760-e055-4222-9539-3770d5cf6e63/BJM.jpeg</image:loc>
      <image:title>Insights - The Witch Made Me Watch It - Make it stand out</image:title>
      <image:caption>Design by Andy Jenkins (Gramercy Pictures/USA Films)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63d15831bec2181b4f782196/a1066e97-2df4-4b76-a4b0-d0a63b88f94e/2024.jpeg</image:loc>
      <image:title>Insights - The Witch Made Me Watch It - Make it stand out</image:title>
      <image:caption>2024 films, Top row, L to R: Alien: Romulus (20th Century Studios), Abigail (Universal), Kinds of Kindness (Design by Vasilis Marmatakis, Searchlight). Bottom row, L to R: Stopmotion (IFC Films), The Seeding (Design by Akiko Stehrenberger, XYZ Films), The Substance (Mubi)</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://winickmarketing.com/blog/what-high-school-musicals-taught-me-about-marketing</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-12-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63d15831bec2181b4f782196/7da8ab8d-c0a0-4768-88d4-6ef849f3410d/Murrow.jpg</image:loc>
      <image:title>Insights - What high school musicals taught me about marketing - Make it stand out</image:title>
      <image:caption>Oh, that noble feeling. The Edward R. Murrow High School (Brooklyn, NY) production of Frank Loesser’s HOW TO SUCCEED IN BUSINESS WITHOUT REALLY TRYING, Spring 2024.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://winickmarketing.com/blog/brand-consistency-overrrated</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-12-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63d15831bec2181b4f782196/1ff0221e-88f8-49af-ba98-dd17cd82f804/IMG_6196.jpeg</image:loc>
      <image:title>Insights - BRAND CONSISTENCY: OVERRRATED? - Make it stand out</image:title>
      <image:caption>Meet my cat, who prefers salmon to turkey.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63d15831bec2181b4f782196/458c8347-3faa-494d-9280-811227ac4adf/IMG_6618.jpg</image:loc>
      <image:title>Insights - BRAND CONSISTENCY: OVERRRATED? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63d15831bec2181b4f782196/104811c3-db5a-447c-bb80-a9651fa88a95/DD4.jpg</image:loc>
      <image:title>Insights - BRAND CONSISTENCY: OVERRRATED? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63d15831bec2181b4f782196/6980b7d9-8f6c-4afa-949a-c686a8485094/DD5.jpeg</image:loc>
      <image:title>Insights - BRAND CONSISTENCY: OVERRRATED? - Make it stand out</image:title>
      <image:caption>What I imagine Dunkin’ wants all of its freestanding stores to look like. This picture was taken in Lynn, Massachusetts, not far from the site of the first Dunkin’ Donuts in Quincy.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63d15831bec2181b4f782196/19c9ae7e-65d3-4489-b5e5-051d2d2da80c/IMG_6739.jpeg</image:loc>
      <image:title>Insights - BRAND CONSISTENCY: OVERRRATED? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63d15831bec2181b4f782196/0c9594c7-88bd-4abe-80eb-8474f879c1cf/DD3.png</image:loc>
      <image:title>Insights - BRAND CONSISTENCY: OVERRRATED? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63d15831bec2181b4f782196/1dc1943e-7464-4883-a8ed-14ca5bfdf77a/DD1.png</image:loc>
      <image:title>Insights - BRAND CONSISTENCY: OVERRRATED? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63d15831bec2181b4f782196/24fb09f9-d129-4b42-a550-373c8f52997b/MFA.png</image:loc>
      <image:title>Insights - BRAND CONSISTENCY: OVERRRATED? - Make it stand out</image:title>
      <image:caption>MFA’s old logo</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63d15831bec2181b4f782196/434f331e-b7da-40f4-b7c6-647e63947fe3/MFA_JCDs_v2-cover+copy.jpg</image:loc>
      <image:title>Insights - BRAND CONSISTENCY: OVERRRATED? - Make it stand out</image:title>
      <image:caption>Base Design</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63d15831bec2181b4f782196/67caf4fa-999d-4a68-af3f-226e3d913cb8/MFA_OOH2_Seaport_v2.jpeg</image:loc>
      <image:title>Insights - BRAND CONSISTENCY: OVERRRATED? - Make it stand out</image:title>
      <image:caption>Base Design</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63d15831bec2181b4f782196/4bb5a931-9c59-40b0-9be2-53f8602883fb/MFA_OOH_Back_bay_2c.jpeg</image:loc>
      <image:title>Insights - BRAND CONSISTENCY: OVERRRATED? - Make it stand out</image:title>
      <image:caption>Base Design</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63d15831bec2181b4f782196/c77429cd-f303-4c49-b437-72d9cc71c56f/IMG_6494.jpeg</image:loc>
      <image:title>Insights - BRAND CONSISTENCY: OVERRRATED? - Make it stand out</image:title>
      <image:caption>Hallyu! exhibit at the Museum of Fine Ar — excuse me, MFABoston.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://winickmarketing.com/blog/quentin-tarantino-and-the-art-of-institutional-copywriting</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-02-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63d15831bec2181b4f782196/7087027e-8f9b-440f-a49d-cb098802260a/bounty.jpeg</image:loc>
      <image:title>Insights - Quentin Tarantino and the Art of Institutional Copywriting - Make it stand out</image:title>
      <image:caption>Leonardo DiCaprio as Rick Dalton as Jake Cahill in BOUNTY LAW (in ONCE UPON A TIME… IN HOLLYWOOD)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63d15831bec2181b4f782196/70b3b210-6d81-4e1a-8a82-1d6a449a7a30/Archives.png</image:loc>
      <image:title>Insights - Quentin Tarantino and the Art of Institutional Copywriting - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://winickmarketing.com/blog/id-like-to-teach-the-world-to-sing-down-under-edition</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-01-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63d15831bec2181b4f782196/1705268088279-GAOO7JYSVVFXG0KEUY9C/Lamb.jpg</image:loc>
      <image:title>Insights - i’d like to teach the world to sing (down under edition) - Make it stand out</image:title>
      <image:caption>The Generation Gap, literalized</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://winickmarketing.com/blog/the-most-wonderful-time-of-the-year-to-sell-products</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-12-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63d15831bec2181b4f782196/d253c6a8-658d-4004-a9ee-0fb133670281/Chevy.jpg</image:loc>
      <image:title>Insights - The Most Wonderful Time of the Year (To Sell Products) - Make it stand out</image:title>
      <image:caption>Taking Grandma for a ride she won’t forget (Chevrolet/Alzheimer’s Association)</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://winickmarketing.com/blog/enys-men-and-the-art-of-misleading-marketing</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-01-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63d15831bec2181b4f782196/845e1d7b-5236-480e-9ab9-37dbaae70cf4/Mary.jpeg</image:loc>
      <image:title>Insights - the Art of Misleading Marketing - Make it stand out</image:title>
      <image:caption>Mary Woodvine in ENYS MEN (Neon)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63d15831bec2181b4f782196/8598cbc8-b5e0-4397-adf8-988348cbecb6/Enys.jpeg</image:loc>
      <image:title>Insights - the Art of Misleading Marketing - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63d15831bec2181b4f782196/647d3519-a75f-4cf0-a626-aeaed75cde16/Skin.jpeg</image:loc>
      <image:title>Insights - the Art of Misleading Marketing - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://winickmarketing.com/blog/target-marketingor-a-brief-guide-to-college-rock</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-04-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63d15831bec2181b4f782196/bd4052b7-637d-4f16-99be-dafa1943a77a/dbs.jpeg</image:loc>
      <image:title>Insights - Target Marketing — or, A Brief Guide to College&amp;nbsp;Rock - Make it stand out</image:title>
      <image:caption>The dB’s, 1981: Gene Holder, Chris Stamey, Peter Holsapple, Will Rigby</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63d15831bec2181b4f782196/b2c8420f-86e0-40f7-b185-66c1c7d329ba/rem.jpeg</image:loc>
      <image:title>Insights - Target Marketing — or, A Brief Guide to College&amp;nbsp;Rock - Make it stand out</image:title>
      <image:caption>R.E.M. on MTV Unplugged, 1991. L to R: Michael Stipe, Mike Mills, Bill Berry, Peter Buck, and Peter Holsapple.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63d15831bec2181b4f782196/982ffddb-7fbf-4201-92a2-0cdef48eb5d8/h+and+s.jpeg</image:loc>
      <image:title>Insights - Target Marketing — or, A Brief Guide to College&amp;nbsp;Rock - Make it stand out</image:title>
      <image:caption>Chris Stamey and Peter Holsapple, 1991</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63d15831bec2181b4f782196/e3208327-6af6-4849-8b4b-1d31a7b93142/drift.jpeg</image:loc>
      <image:title>Insights - Target Marketing — or, A Brief Guide to College&amp;nbsp;Rock - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63d15831bec2181b4f782196/e028f816-7538-42be-a87a-0bba12c48e65/h+and+s+2.png</image:loc>
      <image:title>Insights - Target Marketing — or, A Brief Guide to College&amp;nbsp;Rock - Make it stand out</image:title>
      <image:caption>Peter Holsapple and Chris Stamey, 2021</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63d15831bec2181b4f782196/a0ea8e2e-2fd0-46f5-b27f-7a3051c43155/funnel.jpeg</image:loc>
      <image:title>Insights - Target Marketing — or, A Brief Guide to College&amp;nbsp;Rock - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63d15831bec2181b4f782196/d99fce1b-9abf-43fb-9e41-27c7c0123ce2/eyelids.jpeg</image:loc>
      <image:title>Insights - Target Marketing — or, A Brief Guide to College&amp;nbsp;Rock - Make it stand out</image:title>
      <image:caption>Eyelids with Peter Buck, sitting, center</image:caption>
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    <image:image>
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